HILTON

Pilot Program

Each week, we’ll pull several travel and lifestyle formats that can inform content for our brands. These trends and formats were chosen to test our learning objectives while still playing in our brand’s sandboxes. This format should continue to evolve as we hone our process. If we need to start including additional information, or shift to an entirely different format, let’s innovate!

I was tasked to be the Project Manager and Producer on this project. We tackled the Hilton Always on Content Process which consisted of 2 posts per brand per month over a 1 week time span and turn it into 5 posts per brand in a single week for a cycle of 11 weeks. After 11 weeks I successfully produced 173 social assets. We have seen an increase of 217% more content in feed, 90% faster production timeline, 132% more engagements, 147% more impressions and 149% more reach.