For the first expression of our “Eat Your Buddig” campaign, we scripted and filmed common social/influencer-like constructs (meal prep, dress try ons, makeup tutorials, budgeting hacks) with paid actors, and had the Buddig Grandma interrupt those moments. The results are unexpected and hilarious—Grandma’s place in some of these moments is very surprising.

Havas Annex partnered with 3 different influencers across the country in any effort to ‘break the feed’ with the legendary Grandma Buddig. You will not forget to “Eat Your Buddig”!