OGX
OGX Walmart Lie Detector
Production Company: Hayden 5
DP / Director: Julian Mueller
Executive Producer: Dan Pacheco
Director of Production: Dion Matthews
Producer: Laura Beckerdite
Camera Operator: Norm Magnuson
Field Producer: Dave Ebel
Sound: Jake Kruty
HMU: Mariel Marino
Creator Co-Hot: Amanda McCants
Trichologist Co-Host: Greg Ruggeri
Polygrapher: John Grogan “Lie Detector Guy”
Editorial: Hayden 5
Agency Producer: Paige Pucel
Hair Crimes
OGX has key retail partners – like Walmart – that conduct extra in-store displays and activations to drive consumers to shelves.
Our Walmart Lie Detector series is built to do just that: turn customers into loyal OGX fans while driving real foot traffic to stores. The series is part of our larger Damage Detected Campaign, which gets people talking about everyday “hair crimesˮ and how OGX is the ultimate fix.